Dave’s Killer Bread is all about bold flavor. “Killer Kombos” turns that into endless flavor possibilities through mix-and-match snacking.
The Ask
How can we increase sales of Dave’s Killer Bread Snack Bites?
The Insight
Unexpected discovery sparks a desire that cannot be ignored.
The Idea
Remove the rules from snacking and explore your cravings.
MIX IT UP ON THE SHELVES WITH DAVE’S KILLER BITES SNACK DISPENSER
DAVE IS GOING ON TOUR
The idea for this campaign came out of a team wine night. We had just gotten the brief and decided to get together, have some wine, and try the snack bites.
At one point, Zoe combined two flavors in a single bite, Bold Buffalo and PB & Chocolate. She immediately started raving about how good it was, saying it tasted just like pad thai. At first, everyone was a little skeptical, but once we tried it ourselves, we realized she was right.
And just like that, Killer Kombos was born.
@keith_lee125: Foodie Creator X Daves Killer Bread
Concept: Keith co-posts a video trying different killer kombos and prompts viewers to post their favorite flavor combinations under #DavesKillerKombos for a chance to win a prize box filled with Dave’s products.
Impact: Community involvement, UGC, and for every post under #DavesKillerKombos, DKB donates a portion to the Dave’s Killer Bread Foundation tying back to a core brand promise.
THE TEAM
Strategists
Experience Designers
Sara Cole & Zoe Kennedy
Brand Manager
Copywriter
Art Director