@keith_lee125: Foodie Creator X Daves Killer Bread

Concept: Keith co-posts a video trying different killer kombos and prompts viewers to post their favorite flavor combinations under #DavesKillerKombos for a chance to win a prize box filled with Dave’s products.

Impact: Community involvement, UGC, and for every post under #DavesKillerKombos, DKB donates a portion to the Dave’s Killer Bread Foundation tying back to a core brand promise.

Dave is going on tour!

grocery store placements will inspire discovery

You may be wondering how we came up with this amazing idea… so ill tell ya!

During our official team testing session of Dave’s Killer Snack Bites, things got a little crazy. Zoe accidentally ate the Chocolate Peanut Butter flavor at the same time as Bold Buffalo and realized the combo tasted just like pad thai. And just like that, the first Killer Kombo was born. From there, we all started mixing and matching flavors to see what wild new combos we could discover. We quickly became obsessed with all of the new flavors and knew that we had found our idea!