Dave’s Killer Bread is all about bold flavor. “Killer Kombos” turns that into endless flavor possibilities through mix-and-match snacking.
The Ask
How can we increase sales of Dave’s Killer Bread Snack Bites?
The Insight
Unexpected discovery sparks a desire that cannot be ignored.
The Idea
Remove the rules from snacking and explore your cravings.
In-Store wayfinding
MIX IT UP ON THE SHELVES WITH DAVE’S KILLER BITES SNACK DISPENSER
DAVE IS GOING ON TOUR
The idea for this campaign came out of a team wine night. We had just gotten the brief and decided to get together, have some wine, and try the snack bites.
At one point, Zoe combined two flavors in a single bite, Bold Buffalo and PB & Chocolate. She immediately started raving about how good it was, saying it tasted just like pad thai. At first, everyone was a little skeptical, but once we tried it ourselves, we realized she was right.
And just like that, Killer Kombos was born.
@keith_lee125: Foodie Creator X Daves Killer Bread
Concept: Keith co-posts a video trying different killer kombos and prompts viewers to post their favorite flavor combinations under #DavesKillerKombos for a chance to win a prize box filled with Dave’s products.
Impact: Community involvement, UGC, and for every post under #DavesKillerKombos, DKB donates a portion to the Dave’s Killer Bread Foundation tying back to a core brand promise.
THE TEAM
Strategists
Experience Designers
Sara Cole & Zoe Kennedy
Brand Manager
Copywriter
Art Director