The Ask
How can we revitalize Motel6
The Insight
Our travellers spend less on the hotel so they can spend more on their experiences.
The Idea
Just Outside Motel 6
Discover your next adventure with my6 trip planner
Copywriter
Casey Hickman
The Team
Strategist
Judson Simpson
Tools
Figma
Adobe Illustrator
Adobe Premiere Pro
Experience Designer
Sara Cole
Timeline
5-week student project
Art Director
Chen Li