Cozy games have become popular with Gen Z for their calm, feel-good vibe. But fun is for everyone.
Ooblets connects Gen X to cozy games through the joy of dancing, giving them a simple way to relax and have fun again.
The Ask
Introduce Ooblets to a new audience
The Insight
We often mistake play as a phase we are supposed to outgrow
The Idea
Rediscover your childhood joy with Ooblets.
PRINT AD PLACEMENT WILL CORRESPOND TO THE ARTICLE BESIDE IT, MAKING FITNESS AND HEALTH FUN AGAIN.
OOH WILL INTERCEPT MUNDANE “ADULT” MOMENTS, INSPIRING VIEWERS TO DANCE IT OUT.
OOBLETS x BEANIE BABIES
RETRO Collectibles
The Team
Strategist
Art Director
Sara Cole
Experience Designer