The Ask
Find a moment in time for an underdog brand to compete with market champions.
The Insight
Whether invited or not, everybody lets toxic ooze into their life.
The Idea
Toxic Waste turns sour into power.
OPERATION WE SPILLED IT
In an attempt to collect and turn people’s toxic waste into candy, we’ll accidentally “spill” the toxic—making it seem like we turned the Chicago River green.
PHASE 1: Toxic Waste hits the streets of Chicago.
PHASE 2: The Spill
Phase 3: Waste Handled
Chicago river Green
Toxic Waste Green
PHASE 1 : Toxic Waste hits the streets of Chicago
PHASE 2 : The Spill
PHASE 3 : Waste Handled
CBM
Rachel Talley
Copywriter
Carson Brooke
The Team
Experience Designer
Sara Cole
Tools
Figma
Adobe Suite
Chat GPT & Gemini AI
Art Director
Laurel Holsinger
Timeline
5-week
student project
Strategist
Avni Srivastav