Toxic Waste turns toxic into candy. But what about the toxic in our own lives?
Operation: We Spilled It invites the people of Chicago to spill their toxic, and turn that sour into power!
The Ask
Find a moment for an underdog brand to compete with market champions
The Insight
Whether invited or not, everybody lets toxic ooze into their life
The Idea
Toxic Waste turns sour into power
OPERATION: WE SPILLED IT
In an attempt to collect and turn people’s toxic waste into candy, we’ll accidentally “spill” the toxic—making it seem like we turned the Chicago River green.
Toxic Waste Green
Chicago river Green
PHASE 1: Toxic Waste hits the streets of Chicago.
PHASE 2: The Spill
PHASE 3: Waste Handled
PHASE 1 : Toxic Waste hits the streets of Chicago
PHASE 2 : The Spill
PHASE 3 :Waste Handled
The Team
Experience Designer
Sara Cole
CBM
Rachel Talley
Strategist
Art Director
Copywriter